Category
Google Ads
client
Hotel Panthanivas Puri
Case Study: Transforming Hotel Panthanivas’ ROI with Expert Google Ads Management
01. Problem
Hotel Panthanivas approached My Digital Patron with a pressing issue: their Google Ads account had been suspended, halting their online advertising campaigns. This led to a sharp drop in bookings and revenue. The client needed urgent assistance to reinstate their account and run effective Google Ads campaigns to achieve their business goals: 20-30 calls per day and 5-10 bookings daily, with an average booking value (AOV) of ₹10,000 and per-night booking charges ranging from ₹3,000 to ₹5,000.
02. Analysis
Our team conducted a detailed analysis to tackle the challenges:
- Google Ads Account Suspension: We identified policy violations that caused the suspension and formulated steps to resolve the issues.
- Client Goals: The client required a sustainable strategy to generate consistent leads and bookings within a daily budget of ₹4,000.
Keyword Research and Planning: Comprehensive research was carried out to identify high-intent keywords relevant to the hospitality industry, segmenting them into focused ad groups for precise targeting.
03.Work Done
We implemented a robust and data-driven strategy to achieve the client’s objectives:
- Account Recovery: Successfully resolved all compliance issues, reinstating the Google Ads account.
- Keyword Strategy: Conducted in-depth keyword research, identifying and grouping terms into four well-structured ad groups for enhanced targeting and relevance.
- Landing Page Optimization: Designed a conversion-focused landing page enriched with keywords to improve ad Quality Score and user experience.
- Campaign Structuring:
- Developed targeted ad copies highlighting Hotel Panthanivas’ unique features, such as affordability, premium location, and top-rated amenities.
- Ensured continuous monitoring and optimization of campaigns to improve performance.
04.Results
The campaigns delivered outstanding results:
- Traffic and Engagement: Generated 330 clicks per day while maintaining a competitive CPC of ₹12.
- Lead Generation: Achieved an average of 20-30 calls per day and 5-10 bookings daily, aligning with the client’s targets.
- Revenue: With a monthly ad spend of ₹1,00,000, the campaigns drove bookings worth ₹10-12 lakhs monthly, providing a substantial return on investment.
- Client Satisfaction: Hotel Panthanivas expressed their satisfaction with the campaign’s efficiency and has entrusted My Digital Patron with their ongoing media buying and campaign management.
05. Conclusion
My Digital Patron’s strategic expertise in Google Ads helped Hotel Panthanivas overcome a major obstacle and achieve exceptional results. By reinstating their account, leveraging a data-driven approach to keyword planning, and optimizing ad campaigns, we ensured consistent lead generation and revenue growth.
This success story demonstrates the power of strategic planning and continuous optimization in delivering measurable results. We remain committed to driving sustained success for Hotel Panthanivas and ensuring their dominance in the competitive hospitality market.